Byron Moore didn't grow up a Tennessee fan or even on the same side of the country as the Tennessee football program.
Moore didn't sign with the Vols as a coveted five-star recruit out of Los Angeles' Narbonne High School.
Now two years and 14 career starts later at the University of Tennessee, Moore is perhaps the program's most effective recruiter not named head coach Butch Jones.
"I'm just, you know, trying to make sure we get the best class here," said the senior defensive back. "I know this is my senior year, but I just want to make sure that when I leave, I leave the team in the best hands and that we have the best players here. So that way when I come back, I get to come in here and have fun watching these recruits win games for us.
"I've just always been the type of guy like that. Whatever team I'm on, I'm going to love it fully and give my 110-percent. So it doesn't matter if I've been here for a week, a year or month. I'm going to give my all for Tennessee and take a lot of pride in it. I know when I was a recruit, sometimes you get tired of hearing it and talking to the coaches. You want to hear it from the players. I just try to be another outlet for them. And when they're making their decision, they can already have relationships here with us."
After a breakout 2012 season on the field, during which Moore amassed 86 tackles and led the SEC with a .42 per-game interception average as he gathered five, Moore has broken out on social media. The California native has more than 8,000 followers and nearly as many tweets. He has transformed the medium into his own avenue for relentless work on the Vols' 2014 recruiting class, routinely messaging Tennessee's commitments or top targets who have visited campus via his @bmoore3vfl account.
Moore, who recently declared the Vols' March 16 junior day event that was loaded with top talent as 'Say You're A Vol Saturday,' has said he will carry on that model.
"Every day, I've got a theme. I had 'Trigger Thursday' and 'Future Vol Friday' and 'Pull the Trigger Tuesday.' I think I'm going to go with a 'Make it Official Monday.' We're just trying to keep the theme, keep this momentum that we got with this recruiting class going," Moore said. "A lot of guys I've been talking to, I think there's going to be a lot of surprises coming up in a few weeks. It's going to be good for us."
While the recent commitments of Jalen Hurd, Todd Kelly Jr., Coleman Thomas, Neiko Creamer and Treyvon Paulk seemingly energized the Vols' fan base, Moore said players took notice as well.
"Oh yeah, because you know, it's like if you want to be the best, you've got to play with the best," Moore explained. "And we see these guys who are the best players out there trying to come here and play with us. That means they see something good that we're doing here now, and we've got to keep it going and keep attracting those types of players to come here."
For now, that means Moore will continue carrying that momentum any way he can --- including 140 characters at a time.